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| Affiliate Marketing Glossary | Affiliate Marketing FAQ | Oublisher, Advertiser, Cost per Click, Pay Per Click |
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Affiliate Marketing FAQ and GlossaryAffiliate Marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale. Affiliate network: Third party that provides services, such as aggregation and tracking, for affiliates and marketers. Banner ad: A graphic ad on a Web page, typically measuring 468 pixels wide and 60 pixels tall. Blog: Online journal of entries in reverse chronological order that typically features multiple links; short for Web log. Button ad: A graphic ad on a Web page that's smaller than a banner Click-through rate (CTR): Average number of click-throughs for an online ad per 100 ad impressions; a 2% click-through rate means for every 100 times the ad was seen, two people clicked on it. Cookies: Files from a Website that are transferred to and stored on a visitor's Website that provide information, such as what the visitor purchased and what site the visitor was on immediately preceding the visit, to the Website. Contextual marketing: Placing merchandise near relevant content. CPC: Cost per click CPM: cost per 1,000 impressions. Extranet: Group of Websites, each with a different owner, that joined together to share information; often used in supply chain management. Frequency cap: Limit on the number of times a single viewer can be exposed to the same ad. Impressions: The number of times a page is accessed or an ad displayed. Interstitial: Online ad that loads between two content pages. Intranet: Online network designed to be accessible only to members of a specific organization, with firewalls keeping out other potential users. ISP: Internet service provider. Lead: User fills a form, does signup or subscribes to services or products through affiliate links. M-commerce: Mobile commerce; marketing via a mobile device such as a cell phone or a PDA; also called wireless commerce. Pay per lead: Online ad payment model in which payment is based on the number of qualifying leads. Pop-under ad: Ad that is displayed in a new browser window that appears under the already-open window. Pop-up ad: Ad that is displayed in a new browser window. Pay per sale: Online ad payment model in which commission based on each sale it generates, as opposed to each click or each lead; pay-per-sale programs have lower conversion rates than pay-per-click or pay-per-lead (as not every person who clicks ends up buying) pay higher commission rates. Reciprocal links: Links between two Websites based on an agreement between the two owners. Rich media: Web applications that offer a more interactive, animated online experience; examples including Flash and Shockwave. ROS: Run of site; an ad that can appear anywhere in a given Website, rather than on one particular page. RSS: Rich Site Summary or Real Simple Syndication; means of distributing dynamic content to subscribers via an XML (Extensible Markup Language) format rather than e-mail. Shopping bots: Software programs that help Web users search for and compare specific products across multiple Websites; also called bots, intelligent agents. Viral marketing: A campaign that uses word-of-mouth or "Tell a friend" mechanisms.
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Comments (2)
HAL
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... I like what you are doing here! How did you come to decide to use Joomla instead of Word Press? Good Luck! HAL |
Administrator
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Hello Hi HAL, Thanks for your comments. Glad to hear that you liked the work we are doing. As for using Joomla instead of WordPress, We have been a big fan of Joomla from start(not that we don't like WordPress). For extending the features of site Joomla seems to be more suitable. For example adding E-commerce, 3PV applications etc. Looks like you are a fan of WordPress :-) Regards, Shishir -- Affiliate Marketing Central http://www.AffiliatePlugin.com |
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